Ascend™:

Your Brilliance Growth Engine

The only growth engine built to map your brilliance, simplify your systems, and help you scale without the burnout.

The only growth engine built to map your brilliance, simplify your systems, and help you scale without the burnout.

Welcome to Ascend™

If you’re tired of duct-taping your marketing, juggling endless “should-do’s,” and wondering why growth feels so hard, Ascend™ was built for you. Especially when...

Your website looks fine… but it’s not bringing in clients.

Your funnel feels like a guessing game.

You’re juggling too much, yet still feel behind.

The problem isn’t you. It’s the system you’re using to grow.

Imagine this instead:

You open your laptop and know exactly what to do next.

Your systems are quietly running in the background.

You feel confident because you finally see where your business is headed.

That’s the power of Ascend™.

Ascend™ is your guided path to growth. Think of it as your business GPS + support crew.

Inside Ascend™, you get:

  • Brilliance Map™ → a personalized business blueprint showing what to fix and focus on first, from your brand to your offers.

  • Rock UR Website Membership → frameworks, tools, and access to every Birch Agent (now and future).

  • Monthly Jam Sessions (Live Coaching) → clarity, accountability, and hot-seat Q&A so you never feel stuck again.

  • Community of Growth-Minded Entrepreneurs → because scaling is easier (and more fun) when you’re not doing it alone.

INTRODUCING

Ascend™

Your brilliance deserves more than broken funnels and sleepless nights.

Apply today, and start scaling with clarity, confidence, and systems that actually work.

It's Your Time to Ascend

Enrollment is open by cohort only.
The next group starts October 1st. After that? Doors close for 90 days.

Each cohort is capped at 25 members so you get the support you need.


If you’re ready to grow, this is your moment.

If you were to buy this separately…

  • Brilliance Map™ → $997

  • Rock UR Website Membership + Agent Library → $197/mo ($2,364 annually)

  • Monthly Jam Sessions → $497/mo ($5,964 annually)

  • Community + Peer Support → $97/mo ($1,164 annually)

Total Value = $10,489+ per year.

But you can join Ascend™ today for just:

👉 $297/month
👉 Or
$2,970/year (2 months free)

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"Best Group Ever!"

“I finally feel like my business has breathing room. The systems are working, and I can focus on clients again.”

OUR TESTIMONIALS

From Frazzled to Fabulous

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Terrie

Sales Consultant

"I was drowning in tech and indecisions. Within weeks, I had a clear plan, a funnel and offer that actually worked, and I finally stopped second-guessing myself."

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Maya

Wellness Coach

"The confidence and speed I have now is next-level. I’m not just showing up more... I’m closing more."

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Chris

Consultant

"I’ve taken courses before and they just sat on the shelf. Ascend gave me the clarity, the community and accountability to actually DO the work, and it’s paying off"

Frequently Asked Questions

What if I don’t have a website yet?

Perfect. We’ll help you build the foundation right, no wasted time or wrong turns.

I’ve tried memberships before and nothing stuck. How is this different?

Because Ascend isn’t content you consume, it’s a system you use. You’ll get tools, coaching, and accountability to implement in real-time.

I’m not techy. Will this be too much for me?

No. We simplify everything, give you plug-and-play frameworks, and support you step by step.

How much time will I need?

Most members spend 2–3 hours per week. Enough to build momentum without burning out.

What if I want more hands-on help?

That’s where our Elite program comes in. Ascend members get first access to apply.

MEET THE Creator of Ai Jam Session

Hey, I'm Lisa Zufall

Feeling like tech is the bully stealing your lunch money?

You’re not alone.

Running a small business today means balancing ten hats: marketing pro, social media whiz, tech guru, and that’s before lunch! Meanwhile, new platforms pop up faster than you can say “log in,” and staying relevant feels like a full-time job in itself.

I’ve seen it all. Overwhelmed small business owners drowning in endless updates, tech jargon, and digital “must-haves” that no one explains.

But guess what? You don’t have to navigate this maze solo.

I specialize in clearing the chaos and breaking down what really matters, helping you get back to doing what you love, with tools that work for you (not against you).

Let’s turn that overwhelm into a smart, focused plan.

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Blog & Articles

A new era of marketing is here.

Cookies Are Dead. Here’s What That Means for Your Funnel.

December 16, 20252 min read

Somewhere between all the pop-up banners asking us to “accept cookies” and the latest privacy laws rolling out, a quiet panic has started in the marketing world.

“Wait… how are we supposed to track people now?”
“How will I know who visited my site?”
“Does this mean my ads stop working?”

Yep. Cue the collective anxiety of small business owners everywhere.


Disclaimer:

When I say cookies are dead, I’m talking about third-party cookies, the kind that follow you across websites and feed your ads creepy accuracy. Those are being phased out by browsers like Chrome, Safari, and Firefox.

But your first-party cookies: the ones your website uses to remember visitors and power your CRM or email tracking, those aren’t going anywhere.

So don’t panic. This isn’t the end of marketing.
It’s just the end of lazy marketing.


For years, we’ve relied on data that didn’t really belong to us.
We built audiences on borrowed land, social platforms, ad pixels, and tracking scripts that could disappear overnight.

Now we’re being asked to build smarter.
More personal.
More intentional.

That means focusing on the data you actually own.
Your email list.
Your website traffic.
Your clients and the relationships you’ve already built.

Here’s a real-world example.

One of our clients was spending thousands every month on ads.
Her clicks were solid, but conversions were unpredictable.
Once cookies started fading out, she panicked.

We helped her rebuild her funnel around her own data.
We added a simple quiz on her website that tagged visitors by interest.
We used her CRM to create segments based on those quiz results.
Then we wrote personalized email sequences that met each person where they were in their journey.

Her engagement skyrocketed.
Open rates up. Sales up.
Ad spend down.

Why? Because she stopped renting her audience and started owning it.

That’s the future of marketing... personalization through permission.

At Birch, we help business owners transition from tracking strangers to nurturing relationships.
We show you how to collect data ethically, use it strategically, and turn it into trust.

No more panic. Just smarter systems that grow with you.

If you’re ready to make your funnel future-proof and finally take ownership of your audience, let’s talk.

Schedule a free strategy call and we’ll help you build a funnel that thrives with or without cookies.

Because brilliance deserves a blueprint.
And your marketing deserves to work even when the rules change.

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