If You’re Measuring Likes, You’re Missing the Point

It’s the most wonderful time of the year.
The lights are twinkling, Mariah Carey has defrosted, and every business owner is posting their “Grateful for my clients” holiday reel.

But behind the scenes?
Half of them are secretly refreshing their phones to see how many likes it got.

Here’s the thing.
Likes don’t pay the bills.

They’re the candy canes of marketing.
Cute. Sweet. Gone in five seconds.

I once had a client who was convinced she just needed more engagement.
She spent hours creating reels with trending songs and clever captions.
Her likes were soaring.
Her sales? Not so much.

When we peeked behind the curtain, the problem wasn’t her content.
It was her next step.
Her posts were getting attention, but not direction.

So we added a simple link to her bio that led people to a lead magnet.
We built an email sequence that kept the conversation going.
Suddenly, her likes didn’t matter. Her leads did.

That’s when it hit her.
Social media isn’t the party.
It’s the invitation.

If no one shows up afterward, you’re just decorating an empty room.

So while everyone else is trying to out-festive each other online, take a second to look at what really matters.
Are your systems ready for the new year?
Is your funnel as cheerful as your content?

At Birch, we help you turn scrolls into sales.
We help you create marketing that feels as personal as a handwritten holiday card but works on autopilot while you’re sipping cocoa.

Before the ball drops, give yourself the best gift of all: clarity.

Schedule a free strategy call and let’s make sure your business starts the new year focused on results that actually last.

Because brilliance deserves a blueprint.
And your holiday posts deserve to lead to more than just likes.