A new way of thinking
WHAT THE FRAK
Why the smartest professionals are walking away from traditional career paths... and building more freedom, impact, income, and leverage than ever before.
It's called Fractional.
Whether you're an executive, consultant, entrepreneur, specialist, coach, marketer, operator, or leader...
Something has changed.
The old career rules aren't working like they used to.
Companies want expertise without massive overhead.
Professionals want freedom without sacrificing income.
AI is changing the game.
And a new workforce model is emerging faster than most people realize.
It's called Fractional.
And if you've ever wondered:
✔ Is there a better way to use my expertise?
✔ Could I make more without working more?
✔ How are people building multiple income streams without burning out?
✔ Where does AI fit into all of this?
Then What the FRAK?! was written for you.
Featuring insights, stories, strategies, and real-world lessons from professionals building careers and companies differently.
Most professionals aren't stuck
because they lack talent.
They're stuck because they're following a career blueprint designed for a world that no longer exists.
Work harder.
Wait your turn.
Stay loyal.
Hope someone notices.
Meanwhile...
The market changed.
Technology changed.
AI changed.
The way businesses hire changed.
The way expertise is valued changed.
Yet most people are still trying to win with yesterday's rules.
And it's costing them opportunities they don't even see.
Fractional Isn't A Job Title.
It's a mindset shift.
The people winning right now aren't necessarily working more hours.
They're creating more leverage.
They're positioning expertise differently.
They're building systems.
They're becoming strategic assets instead of task-doers.
And they're learning how to combine human brilliance with technology.
Inside What the FRAK!, you'll discover how professionals are redefining success in today's economy.
WHAT YOU'LL LEARN
Inside This Book You'll Discover:
The Rise of Fractional Leadership
Why companies are increasingly choosing specialized expertise over traditional hiring.
The AI Advantage
How AI is making great Fractional professionals more valuable—not less.
Building Leverage Instead of Burnout
How successful professionals create systems that allow them to scale impact.
The Human Side Nobody Talks About
The real emotional journey behind creating a different career path.
Real Stories From Real Professionals
Lessons learned.
Mistakes made.
Wins earned.
And what they'd do differently if starting again.
Who Is This Book For
You've ever questioned the traditional career path
You know your expertise is worth more
You're curious about Fractional work
You're exploring consulting or entrepreneurship
You're already Fractional and want to level up
You're a business owner trying to understand the future of leadership
You're ready to stop waiting for opportunities and start creating them.
You know deep down that the traditional career path isn't the only path.
You've built valuable expertise but aren't sure how to leverage it.
Reviews
Reader
Katy
Verified Purchase
Not only does it explain the “what” and the “how” of fractional leadership, but each chapter captures the WHY, or the value each function brings to a company’s bottom line.
It’ll make you wonder why you haven’t pursued it for your company sooner.
John
Verified Purchase
What The Frak is a refreshing, honest, and engaging read that brings together a range of perspectives in a way that feels both practical and relatable.
Overall, the book does a great job of blending different viewpoints while still delivering clear takeaways you can apply right away. Definitely worth the read.
Kelly
Verified Purchase
As a business coach, we recommend fractional resources to scaling companies often. The insights in What the Frak are so helpful to understand their contributions and capabilities. This is the best way to get highly experienced talent on your team at times where you need the person who has "been there, done that." What a thoughful and creative view on this unique fractional talent market! Well done!
MEET bEST SELLING AUTHOR
Lisa Zufall
Best-Selling Author. Speaker. Fractional AI Systems Executive. CEO of Birch Solutions.
While everyone else is talking about AI...
Lisa is showing businesses how to actually use it.
In her chapter, you'll discover how AI, systems, and automation are transforming what it means to be a Fractional leader and why the professionals who learn to combine strategy with technology will create the greatest advantage over the next decade.
Because AI isn't replacing expertise. It's amplifying it.
The Future Doesn't Belong To The People Who Know The Most.
Get Your Copy Today
The future belongs to the people who know how to adapt the fastest.
What the FRAK gives you an inside look at the shift that's already happening.
The question isn't whether the workforce is changing. The question is whether you'll be ready when it does.
Join the professionals learning how to create more freedom, more leverage, and more opportunity in the new economy.
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